Group Texting, sub-brand of CallFire
Group Texting's brand needed to relate to a more youthful, spirited customer while still portraying a professional image. With an updated color palette and the use of smart, colorful tones — the redesign took on a light hearted feel. A new logo with geniune design elements and clean, modern structure was
created along with a completely new website. The user experience was developed through heat map studies and other test methods to best understand navigation techniques and more. The result is a mobile friendly site that relates to customers and creates a seamless experience throughout.